Bandai Namco Government views the subscription mannequin for video video games as a possible "menace"

Bandai Senior Vice President, Advertising, Digital and content material from Namco Leisure Europe mentioned that he noticed the rise is matching subscription fashions to video video games reminiscent of EA Entry as potential "threats" as a result of the ultimate worth is "too low" to permit extra investments in future content material.

Subscriptions are extra of a menace, that's for positive. As a result of the enterprise mannequin behind subscriptions can be based mostly on two issues: the variety of hours of play in comparison with the whole variety of hours of play and the variety of video games performed versus the whole variety of video games. Thus, within the worth chain, we see many cascades and the top worth is simply too low for us to take a position extra within the content material. In order that's a menace we see. However in any other case, basically, it 's thrilling, it' s enticing, it 's extra alternatives for the long run.

Hoerdt added that Bandai Namco is within the exploration of streaming, and that there’s a frequent false impression that streaming companies are based mostly on subscription fashions, which isn’t essentially the case.

I believe there’s a false impression: streaming doesn’t imply subscribing. It’s not necessary. And we put some video games right here, we did exams, we’ve got Dragon Ball Xenoverse 2 [coming to Stadia] however we additionally produce other tasks in progress. Not on the primary wave, however there can be three or 4 waves within the coming years, so we can have some titles and I believe it's necessary for us to make that guess and see the way it reacts.

Hoerdt additionally acknowledged that Bandai Namco wished to launch its video games on as many platforms as doable and that exclusivity was not a part of the corporate's imaginative and prescient.

[Source: MCV]

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